Join us to create a world free from animal suffering
What we do
We work with the UK's largest food companies to secure policy change for animals
By building strong relationships and collaborating with key decision-makers, we help turn commitments into real change.
Together with other NGOs, we've ensured that 8 out of 10 of the UK’s largest supermarkets have improved the lives of their broiler chickens: a policy shift that affects more than half a billion birds.
Our current focus
We're holding Pret accountable
In 2018 Pret A Manger made a public commitment to phase out Frankenchickens from its entire supply chain by the end of 2026. Pret promised to switch to slower-growing, higher-welfare chickens who are given the chance to grow a little more naturally.
They broke their promise. We will hold them accountable. And you can too. Until they fulfill their promise to start phasing out fast-growing chickens, we encourage you to take a break from Pret.
Who are we?
We exist to end animal suffering
We're a non-profit organisation, a member of the Anima International coalition, and are inspired by the principles of Effective Altruism.
Our goal is to save as many animals as we can. In the UK, this means working with major food companies to secure policy change for farmed animals, running tailored public pressure campaigns, and securing legislative change through political lobbying.
Take action
You can change the fate of farmed animals - become an activist with us today
There are so many ways to help animals, whether by organising and attending a protest, producing high quality digital media, or supporting a fundraising campaign.
Join our UK-wide volunteer network to find out how you can save animals.
Anima's blog
For news and resources about the world of animal welfare.
As featured on
Featured Articles
Millions of store hens suffer burns from excrement
A million UK chickens ‘die needlessly each week to keep prices low’
Chicken farming: birds ‘spend final days in agony’
