Join us to create a world free from animal suffering
What we do
We work with the UK's largest food companies to secure policy change for animals
By building strong relationships and collaborating with key decision-makers, we help turn commitments into real change.
Together with other NGOs, we've ensured that 8 out of 10 of the UK’s largest supermarkets have improved the lives of their broiler chickens: a policy shift that affects more than half a billion birds.
Our current focus
We're fighting to end the sale of frankenchickens
Frankenchickens are selectively bred to grow unnaturally fast. This takes a terrible toll on their health and can lead to issues like broken legs and heart attacks. Over 90% of UK chickens raised for meat are frankenchickens.
It's time for companies to finally end this cruel pracitce. Help create this change by signing our petition to end the sale of frankenchickens.
Who are we?
We exist to end animal suffering
We're a non-profit organisation, a member of the Anima International coalition, and are inspired by the principles of Effective Altruism.
Our goal is to save as many animals as we can. In the UK, this means working with major food companies to secure policy change for farmed animals, running tailored public pressure campaigns, and securing legislative change through political lobbying.
Take action
You can change the fate of farmed animals - become an activist with us today
There are so many ways to help animals, whether by organising and attending a protest, producing high quality digital media, or supporting a fundraising campaign.
Join our UK-wide volunteer network to find out how you can save animals.
Anima's blog
For news and resources about the world of animal welfare.
As featured on
Featured Articles
Millions of store hens suffer burns from excrement
A million UK chickens ‘die needlessly each week to keep prices low’
Chicken farming: birds ‘spend final days in agony’
